Product Design
Product design for complex SaaS workflows
I design SaaS products where the hard part is not just the interface, but the workflow behind it: permissions, integrations, edge cases, onboarding, admin tasks, mobile use, customer behaviour and technical constraints.
My strength is turning messy customer and business requirements into clear product flows, prototypes and buildable software.
What I do
Understand the customer problem
I talk to users and stakeholders to understand the real workflow, not just the requested feature.
Map the product logic
I work through user journeys, permissions, edge cases, data flows, integrations and technical constraints.
Prototype the experience
I use Figma, Claude and ChatGPT to explore flows, test assumptions and create clear product direction.
Make it buildable
I work closely with developers to hand over practical specs, UI states, acceptance criteria and product logic.
How I work
Customer reality
Understand the real workflow, pain points, edge cases and business context.
Product structure
Map the core journey, user types, permissions, states, data and integration points.
Prototype and test
Create Figma prototypes, AI-assisted flows and working concepts where useful.
Design for delivery
Turn the direction into components, screens, specs and developer-ready handoff.
Iterate with feedback
Use customer and team feedback to refine the product after it gets into real use.
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