Website Builder

Project overview

A drag-and-drop website builder for sports clubs and organisations, integrated with the Friendly Manager club management SaaS platform used by 600+ clubs and organisations.

The problem

The existing website platform was old, rigid and hard for non-technical club administrators to use. Clubs needed modern, flexible sites that stayed connected to their live club data — without hiring a developer.

My role

I led the product design — redesigning the platform from scratch: the full editor structure, components, content blocks, page controls and responsive behaviour — and worked with an external development team to deliver it.

Users and context

Club and organisation administrators, mostly non-technical volunteers, who need to build and maintain a public website that reflects their club and pulls in live information from Friendly Manager.

Constraints

A legacy platform and data to migrate; integration with the existing Friendly Manager SaaS platform; an external dev team; and the need to balance flexibility with simplicity so volunteers wouldn't be overwhelmed.

Process

I audited the old platform, mapped what clubs actually needed, designed the editor structure and a library of components and content blocks, defined page controls and responsive rules, then worked closely with developers through build and planned migration from the old platform to the new.

Key design decisions

• Full drag-and-drop editing built around reusable content blocks.
• A component system that kept sites flexible but on-brand and consistent.
• Page and layout controls scoped so non-technical admins couldn't "break" their site.
• Deep integration with Friendly Manager so club data stays live.
• A clear migration path from the legacy platform.

Outcome

Designed a full website builder experience for a SaaS platform used by 600+ clubs and organisations, giving non-technical administrators modern, flexible sites connected to their live club data.

What I'd improve next

More starter templates by sport and organisation type, and richer in-editor guidance to speed up first-time setup.